Guide · Money
Gold Investment in India: Physical Gold, Gold ETFs, Digital Gold and SGBs Compared
Indians love gold, but jewellery is a poor investment. Compare physical gold, gold ETFs, gold funds, digital gold and Sovereign Gold Bonds on cost, safety, liquidity and tax.
For
Savers in India who want gold in their portfolio and are unsure which form to buy.
Level
On this page
Key takeaways
- Gold can diversify a portfolio, but it earns no interest or dividends. A small share, often 5% to 10%, is common advice.
- Gold ETFs and gold funds are regulated, low-cost and easy to sell. They suit most people.
- Digital gold is convenient, but SEBI has said it falls outside its regulation, so investor protection is weaker.
- Jewellery carries making charges and GST, and is hard to sell at full value. Buy it to wear, not as an investment.
- New Sovereign Gold Bonds have not been issued since February 2024. Existing ones can be traded on exchanges.
Every Dhanteras and wedding season, the same question returns: should I buy gold, and in what form? The answer depends on whether you are buying to wear or buying to invest. Those are two different decisions.
Why people hold gold
#- A hedge against inflation over long periods.
- Diversification: gold often behaves differently from shares, though not always.
- A traditional store of value and a comfort in uncertain times.
What it doesn't do: earn interest or dividends. Its return comes only from the price rising. Over some stretches it has done very well, and over others it has stagnated for years. Keep it a minority holding. For overall portfolio ideas, see mutual funds explained and FD vs debt funds vs PPF.
The options compared
#1. Physical gold (jewellery, coins and bars)
#Pros: you can touch it, cultural value and it is usable (jewellery).
Cons:
- Making charges on jewellery, often 8% to 25%, which you lose when you sell
- GST on purchase
- Purity risk: check BIS hallmarking, and buy from trusted sellers
- Storage and theft risk: lockers cost money
- Selling is hard: you may get less than the market rate
Coins and bars from reputed sources are better for investment than jewellery. Jewellery is something you buy to wear.
2. Gold ETFs
#A gold exchange-traded fund holds physical gold and trades on the stock exchange like a share. You buy and sell through your demat account.
Pros: regulated by SEBI, price tracks gold, low costs, no purity or storage worries, easy to buy and sell, buy in small amounts.
Cons: needs a demat account, brokerage and a small expense ratio, small tracking difference.
3. Gold mutual funds (fund of funds)
#These invest in gold ETFs and can be bought without a demat account, including by SIP.
Pros: no demat needed, SIP-friendly.
Cons: slightly higher cost because there are two layers of expenses.
4. Digital gold
#Offered by apps and platforms, where you buy gold online in small amounts, which the seller says is backed by physical gold held in a vault.
Pros: very convenient, start with a tiny amount.
Cons: in November 2025, SEBI clarified that digital gold products are neither securities nor regulated commodity derivatives, and operate outside its purview. That means SEBI's investor protection does not apply in the same way. Spreads between buy and sell prices, GST on purchase and counterparty risk (the platform's reliability) matter. If you use it, stick to small amounts and well-known providers.
5. Sovereign Gold Bonds (SGBs)
#Government securities issued by the RBI in grams of gold, with a fixed interest (2.5% a year, in earlier tranches) plus the gold price movement over eight years.
Status: no new SGB tranche has been issued since February 2024, and the government has indicated that it is not continuing the scheme. Existing bonds can still be bought and sold on the exchanges, or held to maturity. Tax treatment: capital gains exemption at maturity applies to those who originally subscribed and hold to redemption, and rules for secondary-market buyers changed from 1 April 2026, so check carefully before buying on the exchange.
Side-by-side
#Physical | Gold ETF | Gold fund | Digital gold | SGB (existing) | |
|---|---|---|---|---|---|
Regulation | Hallmarking | SEBI | SEBI | Outside SEBI | Government security |
Extra return | None | None | None | None | 2.5% interest |
Costs | High (making, GST) | Low | Low to medium | Spread, GST | Brokerage |
Needs demat | No | Yes | No | No | Yes |
Liquidity | Moderate | High | High | High | Exchange liquidity can be thin |
Storage risk | Yes | No | No | Platform risk | No |
How gold is taxed
#As of FY 2026-27 (rules change, so verify):
- Physical gold and digital gold: held more than 24 months, gains are long-term and taxed at 12.5% without indexation. Held 24 months or less, gains are taxed at your slab rate.
- Gold ETFs: held more than 12 months, long-term at 12.5%. Within 12 months, taxed at your slab rate.
- Gold mutual funds: rules differ from equity funds, so check the current treatment of your scheme.
For general capital gains tax, see how to file ITR yourself.
How much gold should you hold?
#There is no single right figure. Many planners suggest 5% to 10% of your investment portfolio. Gold is not a replacement for equity growth, nor for safe debt. Don't buy gold because prices are rising and everyone is talking about it. That is how people buy near peaks.
Use a plan: a small, regular purchase through a gold fund SIP, or a fixed percentage you rebalance once a year.
What to do with wedding and festival gold
#- Budget for it separately from investments. Treat jewellery as an expense.
- Compare making charges between jewellers, and ask about buy-back policy.
- Insist on hallmarked jewellery (BIS hallmark with HUID) and get a proper bill.
- Don't pay in cash beyond legal limits, and keep records.
- Avoid "gold savings schemes" from small jewellers with unclear terms.
- Consider gold funds for the part you don't need to wear.
Mistakes to avoid
#- Buying jewellery as an investment
- Putting too much of your wealth in gold
- Using unknown apps for digital gold
- Ignoring selling costs and tax
- Expecting steady, fast gains
- Buying because of a festival offer or fear of missing out
- Keeping loose documents and receipts
Frequently asked questions
#Is gold better than a fixed deposit?
#They behave differently. An FD gives a known interest. Gold has no interest and a variable price. Many people hold both.
Is digital gold safe?
#It is convenient, but it isn't regulated by SEBI as a security, so protection is weaker. Limit the amount and use well-known providers.
Can I buy SGBs now?
#New issues are not available, but existing SGBs trade on stock exchanges at market prices, which may differ from the gold value.
What is the best way to buy gold for a long-term goal?
#For many people, a gold ETF or gold fund through a regular purchase plan, with low costs and regulation.
Do I need to report gold in my income tax return?
#Gains on sale must be reported, and assets above certain thresholds may need disclosure in specific forms. Check the rules or ask a CA.
Gold prices are volatile. Tax and regulatory positions are as of October 2026 and can change. This article is educational, not investment advice.
Sources & further reading
Connected reading
Linked from 1 guide
Other pages in the library that point here.
Share this guide

